About “Art for everyone@HKMoA”

The campaign has placed 100 artwork images from the Hong Kong Museum of Art at 450 in-and-outdoor locations.

Campaign period

• First Phase: Mar 23 – Apr 24, 2021
• Second Phase: Apr 23 – May 24, 2021

Objective

• Drive and encourage the public to access the art and cultural experience
• Increase the interaction and engagement between the campaign and audiences

Strategy

Download and open csl. 5G lens app, 10 of those artwork images are compatible with augmented reality (AR).

Artistic Footprint in Hong Kong campaign: Users also can enjoy “Artistic Footprint in Hong Kong” competition . Simply photograph one of the AR artwork images using the csl. 5G Lens in-app camera, then upload the photo, the top-10 entries attracting the most “Likes” will be in the running to win a prizes.