About Pricerite

Pricerite is Hong Kong’s largest home-furnishing and accessories store offering an array of furniture, home essentials and appliances.

Campaign Period

Dec 22, 2021 – Jan 17, 2022

Objective

• Rejuvenate the brand
• Boost sales revenue and drive store traffic
• Increase customer engagement

Strategy

Lens up 3D campaign icon: Users can get an exclusive discount coupon by downloading and opening the “csl. 5G Lens” app, before using the camera within the app to scan and click on the “Pricerite” icon.